Trust and independence
The lab takes no money from game providers or operators, and no one can pay to change what it measures or how it is shown.
Our commitments
- Lab findings are always free and public.
- Payment and measurement outcomes are fully decoupled. Money never buys a better result.
- No one can pay to influence a measurement, a page's order or prominence, or whether a game is covered.
- Sponsored placements, if ever introduced, are visually distinct, always labelled and never inside a measurement.
- An annual transparency report is published every December 31.
- User data is never sold to game operators.